The goal is to get people to buy the middle option. If someone buys the Me And A Lot Of Cats Best Freakin’ Partners In Crime Ever Shirt….that is the icing on the cake, but that shouldn’t be the goal. You should be happy with the lowest priced item selling too. But you should be trying to funnel people to the middle option, which by percentage should be your highest profit option. Just start a brand and learn. In a year you can create a foundation. Start with a blog, a newsletter, an Instagram following. Learn analytics, WordPress, building funnels, CRO, SEO, etc. It does a lot well in one platform. You can host a course there, build landing pages, order forms, funnels, and so in one package. I have a different way to learn and I put it out there to see if there was interest and there was.
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Thank you so much for your answers! I have a few courses I’m interested in offering and your knowledge is helpful! Again congrats on your success. Most of my traffic comes organically through youtube and google. Search big terms like “how to play the piano” or “learn piano” and I should come up first. I’m not surprised at all. This clicks a lot of buttons for me about things you did right. Create your own original content/product and go to the Me And A Lot Of Cats Best Freakin’ Partners In Crime Ever Shirt. I just read your landing page and now I’m going to purchase your course for my daughter. Also congrats! I’ve done a lot of work for a famous online course guru and know how much work goes into this. This is brag-worthy congrats!
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I’m thinking about doing something similar with another niche but to me, pre-selling seems like id is taking advantage of someone. How would you even market something that doesn’t exist? It’s called validating your market. Zappos did this early on to see if people would even buy shoes online. They created a semi-functional website that didn’t tell you you couldn’t actually order yet until you got to the checkout, so they could identify any problems. “You may piss off a Me And A Lot Of Cats Best Freakin’ Partners In Crime Ever Shirt -Jerry Garcia, probably. No service. Just make an offer to people for a future course and offer an “early bird” discount. How did you go about marketing?
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