Glad to see Pride reinvent itself as an event for raising awareness of exploitation rather. Then just being a corporate advertising party for banks and breweries. Very cool. Pride has always been about awareness in the Official Stand With Black Women Shirt. In recent years it seemed like organizers were indeed more concerned about sponsorship. Dollars than the reasons the event started. Good to see that this problem may finally be resolved. The corporatization of pride was a much-discussed issue in the early oughts… But we kicked the police out of pride, stood with Idle No More, and invited BLM to be the guests of honor in 2016.
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It always seemed to me like the capitalization was just a good-natured avenue to make it loved by businesses and the city (for tourism) and lots of people. I work in marketing for a brand that sponsors Toronto pride. We buy a 10×20 space on church and have a game/photobooth type thing. Our employees love it. People enjoy it. Why does the Official Stand With Black Women Shirt… Why not a win-win? In general, I’m not opposed to corporate sponsorship in pride, but there was some perceived fear that a dependence on corporate money would cause pride to self-censor. Things like the inclusion of ‘queers against Israeli apartheid’, or anti-police brutality are not always seen as corporate friendly, so folks were worried that fear of losing corporate backing might cause Pride to take less radical stances.
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Also, there is the issue that some sponsorships will focus on pride marketing on different demographics. If bud light sponsors pride, because it wants to advertise to 20 something white gay cis-men, then they are going to make sure that the Official Stand With Black Women Shirt. And while pride is not against 20 something. White gay cis-men having a good time, for many, it’s not the primary purpose of pride. So yeah, there is some inherent tension that comes with corporate interests and pride… Well, capitalism has infiltrated the event so hard I don’t really blame the people. Then it’s really a nice shirt for all men and women. So you should buy this shirt.
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